Why Gold Striker Was My Favorite New Capital Announcement

On August 29, 2012, California’s Great America unveiled plans for its newest wooden roller coaster, Gold Striker.

For me, this announcement marked a career highlight. I was loaned from Kings Island, where I had been involved in the planning for major capital announcements and media day events, including the launches of Diamondback, Banshee, Tropical Plunge, the return of WinterFest, and Mystic Timbers. I had also been part of the team that unveiled Carowinds’ Intimidator and Fury 325, as well as Cedar Point’s GateKeeper.

But the Gold Striker announcement was different. When I arrived in Santa Clara, I had just one week to introduce myself to Bay Area media—news directors, producers, assignment managers, and reporters. Despite the tight timeline, I was determined to make this a success.

Reaching out to the media, I encountered a surprising response. A TV station in San Francisco mentioned it had been four years since anyone from California’s Great America had contacted them. It was a clear indication of the challenge ahead, but also an opportunity to showcase my ability to tell a compelling story that resonated with an audience.

When announcement day arrived, it was everything I had hoped for. TV news stations and print reporters from San Jose, Oakland, San Francisco, and other parts of Northern California filled the Celebration Plaza. The stage was set with impressive props, decor, and signage, creating an unforgettable atmosphere. The team at California’s Great America, including General Manager Raul Rehnborg, marketing team members Kent Russell and Kris Hager, and group sales area manager Ryan Davies, made the experience so enjoyable that I didn’t want to leave.

This success was particularly meaningful to me because it proved that my achievements in garnering media coverage weren’t confined to Kings Island. Despite what some had suggested, it wasn’t about the location—it was about the ability to craft and deliver a story that mattered to an audience.

The Gold Striker announcement allowed me to demonstrate that those skills could shine anywhere, and that’s why it stands as my favorite new capital announcement in my PR career.

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