Guests visiting Dollywood now have a brand-new way to take the magic home—and it comes with a roll of the dice.

The park has officially launched MONOPOLY: Dollywood Edition, a custom version of the world’s most recognizable board game, now available at select retail locations across Dollywood Parks & Resorts. 

For a destination built on family traditions, storytelling, and shared experiences, the partnership feels like a natural fit.

And yes—this might be one of the most on-brand souvenirs Dollywood has ever released.

A Classic Game, Reimagined in the Smokies

Licensed by Hasbro, the Dollywood-themed MONOPOLY transforms the familiar gameplay into a tour through one of America’s most beloved theme park destinations.

Instead of Boardwalk and Park Place, players can “buy” signature attractions like Lightning Rod, Blazing Fury, and the park’s highly anticipated 2026 addition, NightFlight Expedition. The board also highlights Dollywood’s broader resort experience, including Dollywood’s DreamMore Resort and Spa and Dollywood’s HeartSong Lodge & Resort, along with Dollywood’s Splash Country.

Even the game’s details lean into Dollywood’s personality. Chance and Community Chest cards feature playful nods to the park experience—like rewards for spotting Big Bear or penalties for speeding on Rockin’ Roadway. The custom MONOPOLY money is branded with Dollywood’s iconic butterfly logo, tying everything back to the park’s identity.

And for longtime fans, there’s a nostalgic touch: both Dollywood Express steam locomotives—Cinderella and Klondike Katie—are prominently featured on the packaging and board.

Dollywood MONOPOLY Board Game Built Around Family Memories

Dollywood’s leadership sees the game as more than just merchandise—it’s an extension of what the park represents.

“MONOPOLY is a classic game that has certainly been the center of countless family memories for generations,” said Brandon Smith, Vice President of Merchandise and Games at Dollywood Parks & Resorts. “We knew our guests would love taking this little piece of Dollywood home with them.”

That sentiment mirrors the park’s broader brand. Dollywood, co-owned by Dolly Parton, has long positioned itself as a place where families reconnect—whether that’s through rides, shows, or simply sharing its famous cinnamon bread.

(And yes, Smith jokingly reminded guests to wipe the sugar off their hands before playing.)

Another Sign of Dollywood’s Growing Cultural Reach

The MONOPOLY collaboration is just the latest example of Dollywood extending its brand beyond the park gates.

In recent years, the resort has partnered with major consumer brands—from Coca-Cola’s limited-edition anniversary flavor to themed packaging with Mayfield ice cream and Little Debbie snack cakes. Even aviation has joined the mix, with Dollywood-themed flights scheduled through Orlando later this year.

It’s all part of a larger strategy: turning Dollywood from a destination into a lifestyle brand that fans can engage with year-round.

A Big Year Ahead for a Top-Ranked Park

The timing couldn’t be better.

Dollywood has been named Tripadvisor’s #1 theme park in the U.S. multiple times in recent years, and its 2026 season is shaping up to be one of its biggest yet. The debut of NightFlight Expedition—an immersive indoor adventure coaster—along with a full calendar of festivals and entertainment, continues to elevate the park’s national profile.

For visitors planning a trip to the Smoky Mountains, the new Dollywood MONOPOLY board game offers a unique takeaway—something that captures the spirit of the experience long after the vacation ends.

And for those who already consider Dollywood a tradition?

This might just become part of game night.

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(Photos courtesy Dollywood Parks & Resorts)