Six Flags Entertainment Corporation (NYSE: FUN), North America’s largest regional amusement-resort operator, announced Tuesday that it has extended its licensing agreement with Peanuts Worldwide for another five years, securing exclusive rights to the beloved characters at its parks through Dec. 31, 2030.
The agreement maintains Six Flags’ position as the exclusive amusement park partner for Peanuts™ in North America, covering in-park entertainment, food and beverage, retail operations and exclusive Peanuts-branded merchandise. The deal ensures that visitors to parks including Knott’s Berry Farm, Carowinds, Cedar Point, Kings Island, Kings Dominion, Dorney Park, Canada’s Wonderland, Great America, Michigan’s Adventure, Valleyfair and Worlds of Fun will continue to interact with Snoopy, Charlie Brown and the rest of the iconic Peanuts gang.
“We are proud to extend our long-standing partnership with Peanuts, which has delivered so many fun and cherished memories to our guests,” said Christian Dieckmann, Six Flags’ chief commercial officer. “Both of our brands are built on bringing families together and creating one-of-a-kind experiences and emotional connections. This renewed relationship enables us to enhance and expand our themed areas, live entertainment, merchandise and games.”
Tim Erickson, executive vice president for Peanuts Worldwide, said the partnership’s extension reflects the continued popularity of the characters across generations.
“It’s been exciting to see how the legacy Cedar Fair parks have introduced our beloved Peanuts characters to new generations of kids over the years,” Erickson said. “This renewed partnership with Six Flags will ensure we expand those connections in authentic and meaningful ways.”
The collaboration between Six Flags and Peanuts dates back to the early 1980s, when Knott’s Berry Farm in Southern California opened the first Camp Snoopy. Since then, the Peanuts brand has become a centerpiece of family-friendly attractions at parks across the country.
Earlier this year, Carowinds unveiled its largest-ever investment in family attractions within Camp Snoopy, adding a new launch roller coaster, an interactive raft ride, splash play zones and a meet-and-greet experience with Peanuts characters. The park also introduced the Camp Snoopy Bird Watchers Club, an augmented reality–based game for families.
Kings Island, meanwhile, expanded its award-winning kids’ area last year with the debut of Camp Snoopy, featuring Snoopy’s Soapbox Racers roller coaster and Beagle Scout Acres, a shaded, nature-themed play area designed for families.
Six Flags said the continued partnership will allow parks to build on these recent additions while creating new ways for families to experience the world of Peanuts together.
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