Holiday World & Splashin’ Safari is marking 25 years of one of its most iconic and guest-focused offerings: free unlimited soft drinks.
Launched in 2000, the complimentary beverage program has become a defining feature of the park, offering guests access to free soda, lemonade, water, and other soft drinks throughout the day. What was once considered an unconventional move has become a signature element of the Holiday World experience, setting it apart in a competitive theme park landscape.
The program not only helps guests stay cool in the summer heat, but it also provides significant savings for families. In an era when the cost of a day at an amusement park can add up quickly, free drinks represent meaningful value and reinforce the park’s commitment to affordability and customer care.
Now celebrating a quarter of a century of this amenity, Holiday World & Splashin’ Safari continues to surprise first-time visitors who often can’t believe the drinks are truly free. Beverage stations are located conveniently throughout the park, making it easy for guests to stay hydrated without reaching for their wallets.
Located in Santa Claus, Indiana, Holiday World & Splashin’ Safari is within driving distance of major cities including Louisville, Lexington, Indianapolis, Cincinnati, Nashville, St. Louis, and Columbus. Its combination of classic attractions, award-winning water coasters, and guest-first amenities has made it a popular destination for day trips and weekend getaways alike.
As the 2025 season unfolds, the park’s celebration of 25 years of free soft drinks serves as a reminder that small comforts can leave a lasting impression—and keep guests coming back year after year.

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