For a century, Vekoma Rides has helped define what it feels like to soar, twist, and loop through the sky. Now, the iconic ride manufacturer is marking its 100th anniversary in a way that invites fans to be part of the celebration—both in style and in spirit.

Founded in 1926, Vekoma’s journey began far from the thrills of modern theme parks. What started as a small, local business serving the agricultural sector has evolved into one of the most recognizable names in the global attractions industry. Today, its coasters can be found in parks around the world, delivering unforgettable experiences to millions of riders each year.

A Century of Innovation You Can Wear

To celebrate the milestone, Vekoma is launching its Century Collection, a limited-edition merchandise line available for pre-order beginning April 15. The collection will be offered for just eight weeks, making it a must-have for enthusiasts and collectors alike.

The lineup blends the company’s rich heritage with modern design, featuring high-quality hoodies, T-shirts, and caps in both adult and children’s sizes. It’s more than just apparel—it’s a wearable tribute to a century of engineering innovation and ride design that has shaped the theme park landscape.

Giving Back While Looking Forward

Beyond the merchandise, Vekoma is using its centennial to make a meaningful impact. Proceeds from the Century Collection will support two charitable organizations: Give Kids The World and Stichting Leergeld Roermond.

Give Kids The World creates life-changing wish experiences for children with serious illnesses and their families, while Stichting Leergeld Roermond helps children from financially challenged households fully participate in school and extracurricular activities.

By tying its celebration to these causes, Vekoma is ensuring its legacy extends beyond thrill rides—reaching into communities and helping the next generation.

From Humble Beginnings to Global Impact

Over the past 100 years, Vekoma has become synonymous with innovation, evolving alongside the industry it helped shape. Its portfolio spans everything from family-friendly attractions to high-thrill coasters, reflecting a philosophy rooted in accessibility, creativity, and continuous improvement.

As the company enters its second century, the anniversary serves as both a reflection on its past and a signal of what’s still to come. For fans, the Century Collection offers a rare chance to celebrate that legacy—and wear a piece of coaster history along the way.

Whether you’ve ridden a Vekoma coaster or simply admire the artistry behind modern attractions, this milestone is a reminder of how far the industry has come—and the companies that helped take it there.

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